16/07/2019

Most Bloggers Feel Kinda Unappreciated


Most bloggers feel unappreciated and yes I most definitely feel unappreciated. I try to make sense out of how bloggers that started way after me are getting more collaborations and campaigns then I do. But, before I continue my rant, let’s first talk about content on the internet. There are those that create and there are those that consume and both need each other one way or the other. Without readers, you might as well stop writing and without content, life is rather boring right? 

And, that is why I write and create content because there is an audience. Back in the day, I wasn’t too familiar with SEO and my first blog didn’t even have a Facebook page. Thinking back on it I definitely made some major mistakes when it comes to growing my audience. When other bloggers had giveaways I only participated in them, it was only later on that I invested in giving treats away on there. 

I wasn’t thinking about monetizing at all, it was truly a passion project and I was blogging a lot. I’m sure my followers from back then have noticed that my posts have become fewer and fewer and that these days I create more content for my social media channels than for my blog. 

I cannot identify as a newcomer, I’ve been in this game since 2012, yet the payoff has been really pathetic. Is that the reason why so many bloggers have left the game? I think the answer is yes. Look, I’m not complaining about writing about something I feel passionate about, most of the time it is a lot of fun. To take a great pictures bloggers have to sometimes look at what’s available in terms of props to make a picture pretty. Sometimes they spend a lot of money on it but most importantly what I can tell you is that it always takes a lot of time to get the effect you're after and create a great blog post altogether. 

What I find mind-boggling is how so many bloggers with a big following still find it hard to make a living out of their sites. According to my knowledge, most content creators still have a daytime job where they make the real money. All the free products end up in a drawer after reviews and yes, while you don’t have to buy your own toiletries and beauty products anymore you still have to buy food and petrol paid for with actual cash. You see what I’m getting at, all that effort for so little payoff. 

Where does this knowledge leave the rest of us? Do you carry on building your following and brand and will things change in time? I also turn my focus towards brands and PR Companies and I feel that most of them are guilty of being lazy. They overlook bloggers that put effort into their craft just because they don’t have a big following. I’ve seen many bloggers that get regular press drops and paid opportunities with lots of spelling errors and low-quality images in their work. 

So are these brands actually reading posts or is it truly just about the numbers? There’s no investment and like in the modeling world, brands and PR don’t appear to look for fresh faces, in this case, new voices. 

I’m not sure about who will actually read this write-up and at this point, I’m really not afraid about hurting my “brand” anymore because I think I’ve just fooled myself all along anyway. Actual emails and collaborations with brands are mostly nonexistent unless I send a pitch.

Could the fact that I’m from a small town in Namaqualand be the reason? If that’s the case how silly can you be? Do you have any idea how much money people make around here? The majority of the workforce this side works in the mining industry where the pay scale is really up there. And, we like we also know about online shopping, yo! 

I’m telling you this just in case you didn’t know. Now you do. I’m also saddened by the fact that some of my favorite bloggers are not creating any content at all, anymore. When will brands start to actually pay content creators, when will they look for new voices and when will they stop working with the same influencers over and over again? Because if it goes on like this more creative and excellent bloggers will leave the field. 

I’ve been doing this for so long it has become more of a habit, a positive creative hobby that keeps me occupied. Blogging and content creation still remains to me, a passion project. Sure I would also love to receive regular press drops and payments for my work, unfortunately, I don’t think that it will happen anytime soon. 

Yes, I will most definitely continue to deliver my best. I will create lovely images and write engaging copy and maybe, just maybe my breakthrough will also come. You never know.


Image - My Own

1 comment:

Bianca Balutto said...
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